How it works.

Your Steam page is usually the first thing a potential player sees. We go through every part of it, the short description, the long description, tags, screenshots, and any other content on the page, and put together a full written breakdown of what's working well, what could be stronger, and what we'd consider changing. Our advice is exactly that, advice. You know your game better than we do, and what you do with our feedback is entirely up to you.

Everything in the Steam page review, but instead of just telling you what to fix, we do the fixing. We draft new copy for your short description and about this game section if needed, advise on and apply updated tags, and work through the page with you until it's right. Two rounds of revisions are included as standard. What we can't do is create new capsule art or a new trailer, those require specialists. Requires Steamworks partner access.

If you already have a Discord server, we look at it through the eyes of someone joining for the first time on launch day, confused, maybe frustrated, looking for help. We give you a full written breakdown of what's working, what could be clearer, and what might cause problems when your community starts growing. The changes are yours to make, but we'll tell you exactly what we'd do and why.

Whether you have an existing server that needs restructuring or you want to start fresh, we take care of it. We set up all channels, roles, and onboarding so that someone joining on launch day knows exactly where to go and what to do. We'll also look into setting up a support ticket system so bug reports don't get lost in general chat. You give us admin access, we build it out, and hand it back to you ready to go.

We manually research content creators who are a genuine fit for your game, not just anyone with a big number, but people who have actually covered similar games before and whose audience would care about yours. We build a curated list of 30–50 close matches, and a wider list of up to 100 creators who are a reasonable fit. We draft and send the outreach emails and distribute keys to interested creators throughout.

If you have a demo out at least 2 months before launch, it's worth getting it in front of creators early. We reach out to let them know the demo exists, invite them to try it, and offer to add them to the early access list when the time comes. This works off the creator list we've already built, it's an early touchpoint that builds familiarity before the full launch outreach. We only do this if the demo is in a state we're confident putting in front of people.

Getting keys to the right people without losing track is more of a job than it sounds. We handle the distribution of review and press keys, tracking who was sent a key and what platform they're on throughout the arrangement. If you'd like tracking of who actually made content too, that's available as an optional add-on via a third party tool at $22 USD per month which you'd cover directly.

Launch week is genuinely one of the most overwhelming parts of releasing a game. While you're focused on hotfixes and keeping things running, we take over all public-facing community engagement. Every day we dedicate 2 hours in the morning and 2 hours in the evening ACST to monitoring and responding to Steam discussions and Discord messages, 4 hours guaranteed daily. Bugs and issues are handled by tier: Tier 1 flags them to you directly; Tier 2 compiles them into a clean, organised report with duplicates removed and issues prioritised.

Before our active support window ends, we discuss your first major post-launch sale with you. We look at upcoming Steam sale events, advise which ones are worth participating in for your game specifically, suggest an appropriate discount, and help you prepare your community for it. We'll also draft a Steam announcement for the sale that's ready for you to publish when the time comes, so you're not scrambling to write something in the middle of a traffic spike.

We actively monitor your Steam reviews during the active support window. If a negative review is about a bug or fixable issue, we flag it to you. Once it's fixed, we respond to let the reviewer know, respectfully and genuinely, with the aim of giving them a reason to revisit. For other negative reviews, we acknowledge them and thank the person for taking the time. We represent you publicly so we'll always be professional and human about it.

In the two weeks before launch we track daily wishlist momentum so you can see how things are building. From launch day we track daily sales, daily gross, total gross, total net, retail activations, refunds, peak players, and daily review count, all in a clean report you can actually read. This gives you a real picture of how your launch is performing without having to stare at the Steamworks dashboard yourself. Requires Steamworks partner access.

We play through your demo ourselves and look at the backend stats to give you honest feedback on where it's at. We also look at upcoming Next Fest dates and work out whether you're eligible, whether it makes sense for your game, and whether it might be worth adjusting your release timing to take advantage of it. Next Fest can make a real difference to wishlist numbers, but only if the timing and the demo are right, and we'll tell you straight if we don't think it is.

Bundles can be a useful tool for visibility, or they can quietly damage how your game is perceived if you bundle with the wrong titles. We look at the options available to you, advise on which bundles make sense and which don't, and explain the reasoning so you can make an informed call. Over-bundling is a real problem in the indie space and we'd rather tell you to pass on something than recommend it for the sake of it.

When streamers and YouTubers start covering your game, you want it to look right on those platforms, correct name, correct artwork, correct category. We set up and configure your game's presence on YouTube Gaming and Twitch via IGDB so that when people go live or upload videos, everything is already in place. It's a small thing that a lot of developers miss, and it matters more than it sounds.

Every arrangement includes a custom press kit built and hosted on our website at optionalobjectives.com/presskits/yourgame. We build it with your input, logos, screenshots, descriptions, key facts, contact details, all of it in one place. When the revenue share window ends, we walk you through setting it up on your own free Vercel account so it stays live at your own URL. If you'd prefer a video guide, we'll send you one. Everything in the press kit is yours, always.

After launch, keeping your community informed matters, but writing announcements takes time you probably don't have when you're pushing updates. We handle all public-facing announcements for patches, hotfixes, and milestones like sales counts or player numbers, making sure they go out in a timely and professional way. We need the information from you, the what and the when, and we take care of the rest.

When creators are live streaming or uploading videos of your game, we show up. We drop into streams to say hello, thank them for playing, and have a genuine conversation, not a promotional script, just a human interaction that builds real goodwill and makes them more likely to cover your game again in the future. This only works if it's done naturally, so we use our judgement on when and how to engage.

Support beyond the standard post-launch windows available in Tier 1 and Tier 2. The scope, duration, and what's included are agreed before the arrangement starts. This is for developers who know they'll need continued community management or marketing support well beyond launch, and want to plan for it properly from the beginning.