Marketing support
for indie devs,
by indie devs.
Small cut. Fixed window. Support, not just a service.
We have been through launch week.
Now we help you survive yours.
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Small cut. Fixed window. Support, not just a service.
We have been through launch week.
Now we help you survive yours.
Optional Objectives is a side venture of Bag of Ducks Studios, a small indie dev team that has shipped a real game, dealt with a publisher, survived launch week, and learned the hard way what actually works.
We are not a marketing agency. We do not have a team of analysts. What we have is genuine first-hand experience doing exactly what we are offering to do for you, building community, reaching out to creators, surviving launch chaos, and keeping players engaged after the dust settles.
We work with a small number of games at a time, during the gaps in our own development calendar. Our own games always come first. That limits who we can help, but it means when we take something on, we are actually paying attention.
We have shipped a game on Steam and know what launch actually looks like from the inside.
Discord management, review responses, Steam discussions, we handle the stuff devs dread.
Rev share only. We only win if your game does. That is the only deal we are interested in.
Depending on your tier, we stick around after release. That first week is brutal and we have been there.
We are early, and we are honest about that. Here is what we have shipped and supported so far.
All Hail The Orb is a short, quirky pixel-art incremental game about powering a mysterious orb, summoning cultists, exploring a dungeon and slowly unlocking automation as devotion builds. The tone is light-hearted and a little silly, with no fail states, relaxed pacing, and yes… many, many ducks.
A hacking simulation roguelite with massive meta progression skill trees. Start with manual operations and automate your hacks until you are hacking through time itself. Narrative story missions reveal why you keep returning to the past every time you fail.
Revenue share for a set period only. No upfront costs. Minimal tool costs covered by you.
The indie game development studio behind Optional Objectives. A three-person team, one developer, one operations lead, and a pixel artist, building games with a genuine love for the craft.
With one full release sitting at Overwhelmingly Positive and another game already in the works, Optional Objectives exists because we wanted the quiet months between development cycles to mean something for other devs who need a hand.
No commitment, no pitch deck.
Just tell us about your game and where you are at.
We will have an honest conversation about whether we can actually help.